Manaaki Advisor.


Leon Jay

Conference & Events, Digital, Digital & Online Marketing, Social Enterprise - Community, Social Enterprise (Community, Start-ups, Technology & Digital

Currently, Leon is the founder of EthicallyMAD, a digital marketing and conversion-focused web design agency. He’s all about developing an effective marketing strategy that suits your organisation and converts tyre-kickers into buyers.

While his education started in the UK studying electronic engineering, like many, his path has not been straightforward. His experience has covered a range of industries, roles and countries, all adding up to an incredible wealth of experience and knowledge.

He has been the:

  • Director of Marketing for an international personal development company
  • Affiliate Manager for an Australian-based personal development company
  • Co-founder and Marketing Manager for a software startup that generated $2m in sales within the first ten days following its launch
  • Founder and Designer at FusionHQ, a SaaS marketing software company
  • Co-Founder of Coffee Monster, a co-work space in Chiang Mai
  • International guest speaker about internet marketing and online business in multiple events around the world
  • Guest on many podcasts
  • Frontpage pin-up boy on the Internet Marketing Magazine, a coveted spot that you can only inhabit if you have generated over seven figures online
  • Author of six business and marketing books
  • Found of the reusable ZenBags, made from recycled plastic bottles (and, every bag you buy means another tree is planted).
  • Business mentor for Nelson Tasman Business Trust
  • On the founding board of SINT (Social Impact Nelson Tasman)

And all of this adds up to where he is now: Founder and CEO of EthicallyMad, expert digital marker, thought leader and international man of mystery.

When he’s not hard at work, Leon has a variety of interests. With an enthusiasm for natural health, he also studied naturopathy and is a meditation teacher. He partakes in the best Nelson has to offer outdoors too—paddle surfing and walking are what helps keep him happy.