INDUSTRY - Brand & Marketing

Russell Douglas

INDUSTRY - Brand & Marketing

Russ is a customer experience strategist and creative consultant and has been helping clients bring their brands to life for the past 25 years using design led thinking to re-imagine the customer experience.


Russ was instrumental in the development of Air New Zealand’s latest in-flight entertainment experience and is behind Z’s new innovative Fastlane fly-through fuelling experience and the recently launched Sharetank.


In these testing times he has volunteered over 50hrs of his time to help Snap Rentals pivot to Snap Delivery. A trial MVP is now in market – a same day, personal shopper, grocery delivery service starting with Farro. www.snapdelivery.co.nz


During this rapid MVP innovation sprint Russ accelerated Snap’s business strategy, CVP, and positioning. Undertook a mystery shopper review advising they re-platform to Shopify, ideated a bunch of monetisation options and helped with their pricing strategy. He wrote and designed the MVP website and have started to push their brand identity.


If I can help, I will.

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