Sam is a proven thought leader, storyteller and creative technology innovator. She has spent over 20 years finding awe-inspiring ways to bring stories and experiences to life, starting with digital and extending into exhibitions, and augmented and virtual reality. Passionate about creating authentic experiences, Sam sees technology as a driver and enabler for creative ideas that truly connect with their audience. The co-founder and Managing Director of award-winning creative innovations agency Method and AR/VR studio M Theory, Sam is on a mission to foster greater collaboration within the tech and creative industries, with the goal of showcasing local talent and attracting international projects.