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Brand & Marketing

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Wiki can easily improve your conversion rate

Question submitted by @alisonmorton 13/08/2020 @ 6:31 am

Hi – I run a dance studio – Red Studio – and talent agency 3WJ+boy in Auckland. I run both businesses from a values base (Gratitude, Passion, Integrity, Commitment and Kindness) with the mission to provide a safe space for dancers to explore their dance journey, and the Agency began as a way to standardise pay rates, working standards and to support our amazing NZ dance talent – it’s mission is to be the #1 Talent Agency in Australasia that values people for their skills, diversity, gender, ethnicity and celebrating the way they look – not ask them to be anything else. We have the best dancers in NZ and some of those are the best in the World. My Creative Director is Kiel Tutin – choreographs for JLo, BlackPink ….. so many people! My background is in sports management, advertising, entertainment – I used to work for the basketball team Dillon Boucher played for at the start of his career. My first question is about branding and marketing for Red (tho I would love help with the Agency too). There are people who market in the Dance industry with an American approach to our NZ market, they are aggressive and money oriented – which is fine. There are others who brand off their successes – competitively and globally etc. Basically anyone can open a dance studio (there is no governing body) and in the area my studio is in there are 19 dance schools. I have local, regional, national and global representation….. recently being pursued through social media by World of Dance America to put forward a Video Submission for one of their projects. Unfortunately we were in Level 3 lockdown so I couldn’t follow that through.I would however like some advice on social media and marketing presence that aligns with the values of my brand ……in this climate. I believe that how we behave at times like this is really important to whether or not people will trust us in the future but I’m not sure how to present that on social media and align that throughout all platforms – Facebook to the parents, Insta to the kids, Google business, our website….. I think we have the right idea but it doesn’t feel cohesive and to be honest I’m hiring younger people to work with the social media but it isn’t hitting the mark just yet. They need clearer direction from me : ) Sorry for all the words – not sure if it’s helpful or not! By the way – thank you so much for offering this space. I followed the social media all through both lockdowns and found the IGTV’s and interviews so helpful to hear about other industries and people’s dreams. Thanks so much for your time : ) Kiri 

Question submitted by @kiriwj 09/09/2020 @ 7:21 pm

Kia ora Manaaki team,I am Karla Sanders and since 2013 I have been part of the youth-led bullying prevention charity Sticks ‘n Stones and I need your help to try and get a high profile Kiwi to support an awesome fundraising opportunity we have secured.  Here in NZ, bullying is something that impacts far too many of us.  It makes us feel worthless, helpless and like we don’t matter.  Being ‘different’ makes so many of us a target for others trying to feel powerful or in control.  The effects are massive and many adults still feel these years later.  It stops us from being fully who we are )or could be), it also stops too many of us from taking opportunities and exploring our goals, hopes and aspirations.Our work is around empowering young people aged 8-18 with ongoing, high-quality support and training to develop their skills and confidence to recognise and prevent bullying behaviours.  We work with almost 800 young people every year.This year we have been offered an incredible opportunity to be part of a national fundraising auction in November to help us raise much-needed funds (alongside some other incredible charities).We are looking for a high profile Kiwi ambassador to stand alongside others like Joseph Parker, Nadia Lim and Temuera Morrison and team up with us and be involved in three easy ways:1) A short video message (recorded on your mobile phone) supporting Sticks ‘n Stones for the Give A Damn media campaign 2) A shoutout on your social media platforms with the auction link when the auction goes live 3) A prize for the Give A Damn “15 Minutes with Fame” auction item series to support our cause. The prize would be a 15-minute video call with yourself at a mutually agreeable time over the next 12 months. Is there anyone in the Manaaki community that can help us out??  Together we can make bullying a thing of the past and working alongside our young people is a crucial part of this.Thanks so much for your timeSmilesK

Question submitted by @karlasns 31/07/2020 @ 2:08 pm
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