Viewing 16 topics - 1 through 15 (of 39 total)

How do I know if I’m ready to open a retail store? Is it actually a good idea in the current climate?

Question submitted by @anonymous 19/06/2020 @ 8:29 am

How do I approach retail stores about selling my products? Is that a smart move?

Question submitted by @anonymous 18/06/2020 @ 2:35 pm

Hi Team.  I would love to have a website for my small business to help it grow

Question submitted by @anonymous 14/05/2020 @ 8:36 am

What more can we do to survive as a Retail tourist business in Queenstown

Question submitted by @outpostnz 13/05/2020 @ 5:17 pm

I own and manage an independent gift and homewares retail store on Waiheke Island – islanddesign.co.nz – It was an existing business that I took over in 2017 and have since evolved to completely refresh the brand.  I had already added an ecommerce offer to our bricks and mortar store prior to COVID as part of a strategy to grow local trade and reduce the reliance on tourism – something that is more important than ever now!I’ve focused effort during the lockdown on updating and promoting our website through our social channels, as well as increasing the frequency of posts and varying the content (Facebook – @islandwaiheke / Insta – @islanddesignwaiheke).  However, I’m still struggling with conversion to sales. Facebook insights showed our recent ad reached more than 27,000 people, but got only 16 link clicks.  Despite using location, demographic and behaviour targeting, no one we know or canvassed could say that they saw the ad. How can I make our marketing more effective without increasing the investment? Is spend on Facebook worth the investment, or is there more I can do to improve organic reach? I’m doing everything myself at the moment and learning as I go with our social channels, but it can be somewhat overwhelming.  Without any income and the prospect of no tourism to Waiheke for the foreseeable future, I don’t have the money to spend on outsourcing this aspect of the business so any advice is greatly appreciated.  Thank you!

Question submitted by @island 06/05/2020 @ 7:40 am
Viewing 16 topics - 1 through 15 (of 39 total)
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