Morena. Sounds like an interesting proposition!
My view is pretty simple – get to market first, even if you make less margin. Win with the retailer by deliver the solution for their shoppers first, win with the shopper and sort your better margin/closer to home supply chain out later.
First mover advantage is so powerful in terms of establishing yourself in the market and has been proven time and time again across different categories.
However the caveat: in two parts. If you decide to import be wary of supply chain challenges around freight at the present moment. It’s expensive and slow – make sure that is factored into plans. Second, start working on your move to local production as soon as possible to create a sustainable margin scenario. It’s only worth being first with a business you want to grow and provides sustainable returns.
Good luck! Vicky