Reply To: Good morning,  We are looking for some advice.   The situation is that we are planning to sell our ice cream in tubs and Tip Top have trademarked the name Dulce De Leche on all frozen dessert products.  Dulce De Leche is a sweet caramel like spread and one that we make in house and use in our desserts, sell in jars and also make an ice cream out of it.   We obviously can’t sell the Ice Cream as  “Dulce De Leche”  but have decided to name it “Dolce” (which is Italian for sweet and also Lorena’s (one of the founders) grandmothers name)  On the back of the tub we would like to write a story about the name saying: Dolce is our traditional Argentinean house-made dulce de leche. Named after our Nonna Maria, ‘Dolce’ also means ‘sweet’ in Italian. Or we could say  Dolce is made using our traditional Argentinean house-made dulce de leche………etcI look forward to hearing from you.   Regards, Hayley


Hey Hayley – this is definitely a technical and boundary question – working with a couple of the advisors in the background to get some guidance, Andy