Kia ora Trina. You are doing really well to have your socials working for you already. Most startups come to that later and wonder why they aren’t getting sales, so you are already looking at this the right way. When it comes to websites, I have worked with all the content management systems, SquareSpace, Shopify, WordPress etc. They all have their own strengths and weaknesses. In the end, it comes down to how much hands-on you want to do with the website yourself. If you are doing custom made products, then you want something really easy to jump in, add a product and then hide it. You also sound like you have a story to tell, while the website is a tool, and you want all the technical bits to hook together, it’s also your shopfront as well, so it’s important to have a welcoming story that leads your customer on a journey. A lot of e-commerce sites fail because they are just pages of products.
I am happy to jump on a call with you if you want to have a chat about your options.
All the best.

Alister