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Reply To: Hey there team. It’s Toby here a 20 year old student from The University of Auckland. I started working on my start-up EasyRent earlier this year and released it to the public in September. In short, we are the first platform in New Zealand tailored to connecting students and landlords. Our point of difference is we are the only platform that allows students to rent properties during their university calendar year from February-November (9-months). Rather than getting stuck in a 12-month lease and having to pay over the summer when most students return home. We do this through our unique 9+3 model which offers the best of both worlds for landlords as they are able to rent long-term to students for 9-months and 3-months short-term accomodation capitalising on the peak summer rates. EasyRent provides a win-win solution for both landlords and students as we increase the landlords rental yield and provide furnished 9-month rentals for students. We currently have 315 students registered with us looking for properties and 11 properties. However, 70% of our current students are looking for 3 bedroom plus houses or townhouses. We only have 1-3 bedroom apartments as we can’t persuade or find an inlet into 3bedroom+ landlords to use our service/platform. We really need help with getting these bigger properties as then we can start solving thousands of students flatting problems. The properties are preferred furnished but if they are not then we can also furnish the homes free of charge at the start. Any help would be seriously appreciated. I’ve been through this problem and have witnessed thousands of students complain about paying rent over summer and we want to solve this issue once and for all. Kind regards, Toby Founder – easyrent.nz 

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Hi Toby,

It’s a good pitch, and it shows the work you’ve already put in so far (along with the website). To try to overcome the problem of not signing up landlords of larger 3+ bedroom properties…

An important factor in this two-sided model is deeply understanding the customers on both sides really well. It sounds like you know students, and potentially landlords of smaller properties; but can you clearly articulate who the landlords of larger properties really are (Young families? Investors? 40-50 year old Professionals?), what they care about (risks vs rewards?), and what are the biggest problems that they need fixed?

Once you can do that, you can also find out where/how they congregate (Business events? Facebook groups?) and how they communicate to connect better. Once you have that, you can find out how they do business…

Have you got any contacts in that group already that you could buy coffees and listen to their needs (it’s not about you)? Are there existing networks you could start trying to connect with? I’m sure you’re already connected to some of those exact customers in the startup ecosystem already!

Without knowing them, you won’t be able to connect in a trusted relationship and easily show them how EasyRent will solve their problems. Good luck!

Justin