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Reply To: kia oraWe are in the process of launching a plant based food product that can be stored in either the chiller or freezer. Our aim is to distribute via supermarkets so wondering if anyone can provide advice on the best packaging size to accommodate the requirements of most supermarkets?

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Morena O’Higgy.
Great question. My starting point would be – who is your target shopper and consumer, what occasion will they be buying your product for, and therefore what pack size would fit that need.

Then the price challenge! When you price that option up, how does it fit with what seems sensible versus others in the category? Can you meet the retailers margin expectations.

It might take a couple of iterations through this process to get to the absolute final answer.

Happy to assist direct is useful. Feel free to give me a call 021 999577
All the best, Vicky