User experience is a MASSIVE topic.
BUT often the most frustrating part of being a business owner is to see people visit your website and then leave.
I recommend installing a text chat plugin which will allow you to provide answers live while they are on the website.
You can use the Facebook Messenger plugin, or Drift.com both of which allow you to put up an initial response when they click…. e.g. “Welcome to A Moore – I answer questions….. ask away!”