Great advice from Nick.

The only other thing I’d advise is to show a bit of your personality in your content, people want to connect with people, if they like and relate to you on a personal level they’re more likely to engage.

One last thing, make sure you engage and don’t just make the content a one way street. Try to respond to every comment… IF YOU BUILD RELATIONSHIP YOU’LL BUILD COMMUNITY and eventually that leads to more customers.