Reply To: Hello Manaaki experts! My name is Lilah and I am a 10 year old schoolgirl.  I have been on a mission since 2019 to get more drinking fountains installed in our parks around the country (Auckland (for example) only has fountains in 5% of its parks) when I started The Public Water Project.  I decided to campaign for more fountains as I am passionate about preventing single use plastic entering our oceans and landfill. Drinking fountains also encourage healthy habits amongst children.  Initially, I was talking to companies about sponsoring fountains but last year made this more difficult so I also decided to launch a social enterprise to generate income that I can then use to buy fountains.My business is called Water Us and I am selling eco-friendly toilet paper (in gorgeous paper packaging designed by well known NZ artist, Reuben Paterson), with 50% of the profits going to buy drinking fountains for our parks and playgrounds.  I have launched a crowd-funding campaign on Pledge Me to pre-sell products which you can see here.  I want to raise $30,000 to fund the first bulk production run.  Once I have some stock, I will launch an online shop that will sell direct to my customers and I also want to offer a subscription service.  I would like some advice please on how to create good online marketing campaigns for facebook and instagram which will help me build my subscription business.  My mum has built a basic site for me on Shopify which you can see here as a temporary site until after my Pledge Me campaign finishes when we can then build an actual shop.    Thank you for your time.  


Hi Lilah!

Firstly wow, what your doing is amazing and to only be 10 years old, is an awesome achievement! My name is Annabelle and I am 21yrs old! I specialise in social media and marketing campaigns to drive sales for businesses. It’s great that you also have the Shopify site as this definitely is the best platform to be using. I work with Shopify as well

My recommendations for Facebook and Instagram would be:

Run some advertising explaining your story. People will be able to resonate and might feel more inclined if they know the story behind what you are doing. I would recommend using images of maybe yourself or of areas you want to place water fountains perhaps?

I would also look at maybe doing a video campaign talking about the damage that plastic does to the ocean hence the importance of having more water fountains. You could have some of your friends perhaps speak in a video about the importance of this!

I think what you are doing is an amazing project and if you ever want more help or someone to assist you with the social media marketing campaign side of things, I would love to be able to help you. I am passionate about young entrepreneurs and helping the community so feel free to reach out to me at annabellelindberg30@gmail.com

Don’t hesitate to let me know if you have any further questions!