Reply To: Hello Manaaki experts! My name is Lilah and I am a 10 year old schoolgirl.  I have been on a mission since 2019 to get more drinking fountains installed in our parks around the country (Auckland (for example) only has fountains in 5% of its parks) when I started The Public Water Project.  I decided to campaign for more fountains as I am passionate about preventing single use plastic entering our oceans and landfill. Drinking fountains also encourage healthy habits amongst children.  Initially, I was talking to companies about sponsoring fountains but last year made this more difficult so I also decided to launch a social enterprise to generate income that I can then use to buy fountains.My business is called Water Us and I am selling eco-friendly toilet paper (in gorgeous paper packaging designed by well known NZ artist, Reuben Paterson), with 50% of the profits going to buy drinking fountains for our parks and playgrounds.  I have launched a crowd-funding campaign on Pledge Me to pre-sell products which you can see here.  I want to raise $30,000 to fund the first bulk production run.  Once I have some stock, I will launch an online shop that will sell direct to my customers and I also want to offer a subscription service.  I would like some advice please on how to create good online marketing campaigns for facebook and instagram which will help me build my subscription business.  My mum has built a basic site for me on Shopify which you can see here as a temporary site until after my Pledge Me campaign finishes when we can then build an actual shop.    Thank you for your time.  


Kia Ora Lilah – love this because you are taking action to fulfil on a purpose that ultimately will I hope make the world a better place. Go you. Now I am no FB or Insta specialist, but I do read a lot and pick up links to some awesome articles that can help the reader pick up some tips on this subject, so sharing these with you. Good luck.

How to gain massive following on Instagram: 10 tactic to grow followers & engagement – https://buffer.com/library/instagram-growth/
Thinking outside the box on subscription pricing – https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/thinking-inside-the-subscription-box-new-research-on-ecommerce-consumers#
How Startups make money with subscription pricing – https://jproco.medium.com/how-startups-make-money-with-subscription-pricing-3a00145062d5

I should finish with – a key to any purpose driven business or cause is always reminding and connecting your activities back to the cause. Social is so good for this – videos, photo’s of installed fountains, events and use of different platforms that engage with your target – e.g. FB, Instagram, TikTok and more.

Wishing you the best, Andy