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Reply To: Hi, how can I reach new audiences without spending lots of money? I have an ecommerce business selling quality goods for cats and their people (fangandfur.co.nz). I’ve done paid social media and google advertising in the past, but the returns have never really been worthwhile. looking for new ideas!

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Hi Caroline – Couple of questions – Do you have a Facebook pixel on your website, and how comprehensive is your email list? The reason I ask is that one of the most cost effective things you can do is to use this information to build “like Audiences” and target them through Facebook and Insta and then retarget those that engage. In terms of non paid activities you could try doing an Instagram live for Cat lovers. Lives have worked well in previous lockdowns for our businesses.