This is the classic challenge of innovation. Imagine if everyone said “it wouldn’t work” and that was it. I am sure you can think of hundred’s of successful businesses that wouldn’t exist!
The opportunity is if you need the market leaders to be engaged/supportive/enabling to your success, how to you find opportunities to partner or connect on where you have alignment? Many more established, more traditional organisation s may not have the flexibility (or bravery!) to try something new or to fail.
My encouragement is not to compromise and to push boundaries. If you are addressing a social challenge, be confident that innovation and new ways to solve a problem are exactly what we need right now!
Ngā mihi nui,