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Reply To: Hi Dear,I have set a Shopify Shop pawsfamily.com, Etsy https://www.etsy.com/nz/shop/PawsFamilyNZ, and pawsfamily,printmighty.co.nz and aotearoashopnz.co.nz on SpreadShirt Australia and United Statesand I have one major problem, I know my business has potential but I have a problem selling and getting traffic that turns in sell.I would like to know how to do this and bring this to success, time to time I have some sells but I have few fraudulent orders how to avoid these?I could need advice on how to process to make some sales.I did try Facebook ads, money goes, no sales toward this but I know that the business has potential.I have a Youtube channel, i have an Instagram account, a Facebook account, a Twitter account a Pinterest account.Mostly of my traffic come from Pinterest and a bit from instagram… I am looking forward to hearing from you. Thanks for help.

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Kia Ora PawsFam – the good news is that you have a bunch of properties on the web. The challenge is getting people to buy. I am not a technical marketer so I will have to bow to the other experts – I have read a couple articles that I thought I would share with you hoping that they maybe helpful.

What I have been thinking is that you need to find your audience, your audience of sweet-spot customers who just like your product(s) and want to buy – if you can find them, then you can grow from there. The first question therefore, do you have some good customers who freaking love the products that you can talk to them – find out why they like them, and what it is about them that will help you work out if there is a group profile that you can then go and find ‘likes’ on the social/online world?

Articles

Core –
https://entrepreneurshandbook.co/20-growth-marketing-hacks-to-get-your-first-100-customers-107fc4bb511d
https://medium.com/yought-blog/5-ways-to-grow-your-startup-to-its-first-100-users-7fcafc0e3015
https://www.disruptiveadvertising.com/marketing/positioning-in-marketing/

Facebook Marketing Tips


https://www.entrepreneur.com/article/283832

Non Core – but useful I think
https://medium.com/@growthrunner/build-your-business-backwards-the-mvp-mindset-f12455696902
https://medium.com/@tynorwoodlive/a-framework-for-creating-and-testing-a-new-business-b1b9bbff0170
https://medium.com/@jproco/build-a-minimum-viable-product-for-your-customers-not-for-you-4e1249f95e41

If you get through all of these writings – they key is finding your audience and drilling into that.

Andy