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Reply To: Should I spend money on Facebook ads at this point in time when people have less disposable income to spend but I’ll get more awareness of the brand?

Carlos, I agree with the advice above and would emphasise the importance of making sure you get your messaging right. There will, quite rightly, be a low public threshold for any messaging that appears opportunistic. Timing, tone and understanding the space your audience is in right now, is everything. Consumers are hungry for good news and want light-hearted or meaningful content. In time, think about future-focused and aspirational messaging too.