Reply To: Hi team, we are a pretty cool business called NZ TUNDRA – our target market are people looking for a reliable 4×4 great for towing, the full size pick up Tundra is like the Hilux’s big brother. We think getting the message out via TV might be effective, and would love some guidance on how to do that and with who – also any other thoughts on how we can get the message out – our website is tundra.nz Regards Malcom Tundra Ltd

Great advice from Clare and Anna. And, agree, great website. Suspect capital purchases will take time to come back, so might be time to build brand awareness and an emotive connection on what people can do with a Tundra truck. Help people envisage what life could be like, in a Tundra truck, when the new norm returns. TV is certainly economic right now and quite a bold move, but you need to make sure it is money well spent given the mood and economic realities. You’ll need to be really clear on what is your message and the call to action. Social media and smaller placements might be a better way to go in the short term. Build your database now while people have time to dream, and then when the economy is back and people are buying, you will have a really good direct marketing list to re-engage. Go well, looks like a great product.