My family uses your products and we love them.
I have been right through your website.
I build ecommerce websites so may be able to help with some thoughts on that front.
1. Do you have a B2B portal for your B2B customers to easily re-order from ? This needs to be a completely different interface than that of the consumer site.
2. I see your consumer site does not have the ability for repeat delivery aka subsscription – have you thought of adding this on ? I can say from experience with one NZs pet retailers that this is a significant source of recurring, easy to manage revenue.
I have some other thoughts on your site if you are interested