Hi Pere, now I’m not an tik toc cooking show expert but I understand the platform and I’m not entirely sure cooking videos and tik toc are a fit?
I think what you need to focus on first is creating some great content. I had a quick search and I see you have a YouTube channel – I would be focused on getting some great content up there or on Facebook, or Instagram – I think those three channels are a fit.
Create great content first – for the audience you want to target. Build that audience and then you should be able to get the F&B brands to work with you, provide product, sponsor the show etc. But first you need to show them the product that they are going to buy. And that is you, your skills and personality.