Kia ora Tamati
I’m sorry to hear how obviously tough this is for you and your new family for a while now.
Q1: I agree with Brianne to be content-led via social media. Be relevant, be informative, be useful – build a personal connection that cements your positioning vs a lot of the “we’re still open” desperation that’s showing up with some brands right now. A simple statement that you’re open on your website home page is good. Don’t overplay this.
Q2: You want to find a sweet spot between where there is solid market opportunity with where you can really shine with your product offering. If you can pivot into a fast growth sector with low entry costs AND provide something of real value that’s unique, then go for it. Without knowing more, I’d be inclined to focus on this vs running both concurrently as doing both will exhaust your energy as well as money. As you say, you can always come back to it at a later stage. It might not be the path that prioritises your dream, but it’s pragmatic and gives you cash. BUT make sure your offering is strong, as it sounds like it will fast become a crowded market.