Reply To: Hi . We run a small footwear retail business and have done so for 37 years . We use our database of customers and facebook as a major part of our marketing program . My question is when we are allowed to reenter the market place do you suggest that we go back with a short term  aggressive discount marketing program or continue on with our normal marketing program which is more informative marketing than hard sell ? The informative marketing program has worked well in normal trading times but the present could be called anything but normal .RegardsGrant Collins

Hi Grant. Personally, I’d go back to what’s worked well for you in the past. I can’t see the benefit in discounting unless you have a specific issue you need to address.I don’t believe that the world has changed forever but if it has, you can always choose to change then but don’t get ahead of the curve.