Great ideas from Vicky & Duncan.
The current situation is a time where mental wellbeing is more important than ever. Particularly for athletes/high school students. So your business could be in high demand if you’re getting in front of the right people. (coaches, sports department head, etc). They’ll all be searching for ways to keep students and athletes engaged/heathy during the lockdown.
I totally agree the hard sell is probably not the right approach. However, an idea might be to offer some free content or suggestion from your courses that would be beneficial to them during this time. Or something like “10 mental health tips for being an athlete in lockdown etc” and promoting that content. Its a soft sell, proving your business as an expert & providing meaningful value to the customer.