What beautiful jewellery! It looks like you have already had some press but as a publicist I can help with a few tips.
Firstly, I just want to ask, why is TV the goal? It feels like it is a tactic, when the goal may be something else. Get really clear on that – e.g. is it sales? Because that will help frame the story.
When pitching to media it’s worth remembering that every story they run adheres to news values. There are 7 key ones. When you are writing your pitch, ask yourself, which of these news values am I hitting?
Events are more newsworthy the closer they are to the community reading about them. – E.g. Kiwi girl does good – although we need a bit more than this for T.V.
Events are more newsworthy when they affect a greater number of people. e.g. your business hits a milestone of X units
Events are more newsworthy when they involve public figures. (E.g. say you got your rings on Kate Middleton or a Kardashian…that would be news)
Events are more newsworthy the more out of the ordinary they are. E.g. if you create a piece of jewellery using a very rare material or technique.
Events are more newsworthy when they involve an issue that is top of mind in the public…e.g. maybe you create a piece in honor of the pandemic, with some proceeds going to charity
Events are more newsworthy when they involve disagreement. (We probably wouldn’t go for this one for you!)
If you want to draft a few angles and flick them to me, I’d be happy to review them before you send them off and give you a few more tips.