Reply To: Hi there, we are a very new start up recently gone live in a pandemic (not the plan). We are running on the smell of an oily rag, have pretty much 0 brand awareness and need sales to justify more spend on growing awareness via marketing. We are a kids, fun online financial literacy course and are leveraging the new ‘home learning’ message via social as well as reaching out to people/parenting sites offering free course access to get exposure, we are doing some paid social advertising and written a blog article/posted on FB with ideas on how to start talking about money as a family in an attempt to build the brand in a helpful/conversational way. Given many families are feeling the financial pinch and tightening their belts, now is a great time for kids to understand & appreciate the value of money & develop positive money habits and behaviours for the future – how do we best leverage all of this without a) looking like we are trying to make a quick buck in very uncertain times for families and b) how much $$ to invest on brand building without the prospect of sales immediately??  Cheers

Ahi ahi marie – what a wonderful service you’re developing that is so relevant for where we are right now. Echoing what Vicky said above, as long as you stay in service, you won’t come across as pushy sales. You are addressing a need: helping children help their families be better with family budgetting. This is real values shifting stuff for a new generation – from ‘pester power’ buy-me-more to influencing power make-do-with-less. Agree with Sam and James re media pick up. I’d recommend you secure some case studies that can be profiled – easier for media to pick up, can be put on website, shared socially and form really good before/after proof points to promote your value prop.
Go well