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Reply To: Hello Experts, I am in need of some guidance on the best way to execute a program thathas been created – web / app or perhaps both? – I appreciate your time.I am writing on behalf of my husband, Mark Sutherland, whounfortunately at the age of 57 was diagnosed with Alzheimer’s Disease, June 2018.Prior to this diagnosis, we knew that things were changingfor Mark and so we spent many months writing an online course based around hisyears of expertise in high performance, which we named ‘The Sport of Business’.About Mark He coached the NZ Kayak team whose athletes won many World Championships andOlympic Gold, Silver and Bronze Medals (Paul MacDonald and Ian Ferguson)He was the trainer to the NewZealand Short Track Ice Skating Team that broke the world record and won theworld championships in the 5000m relay. He coached or trained nine worldchampion athletes from 8 sports with 3 World Records and lectured at 2Universities.In 1994 he made a deliberate four-year transition frominternational sport to performance coaching of business people. He surveyed andstudied the needs of management teams and business owners to find out what theconnections were between top sport and business leadership and management.He then introduced the skills,insights, experiences and principles of high-performance sport to businesspeople to help them elevate their performance and that of their business.Mark’s clients said that he was a ‘real world, straight-shooting,no-nonsense coach’ that quickly got to the heart of the matter and eliminatedthe Bull Shit allowing them to be successful. About the courseIt is a five-week online course or as Mark called it your Training Program,which focusses on unlocking your ‘Inner Champion’, helping you to build yourbusiness using the principles of high-performance sport. He shares 30 years’experience in the high-performance arena of elite sport and business.His purpose was to educate business owners by teaching themabout the proven and powerful strategies of Mindset, Resilience and Highperformance.His motivation was to help business owners lift theirpersonal performance so they can successfully drive their business to the nextlevel, resulting in more clients, more sales and more profits.  Coaching was Mark’s passion. The development ofthe Online CourseThis course was picked up by JBA in 2017 and their instructionaldesign and tech teams spent hundreds of hours building and developing it.However, as a tech business, they needed to constantly ensure their productswere aligned with a viable commercial strategy. This necessitated iterationinto virtual reality training with the corporate market in mind.  The Sport of Business was developed for onlinetraining platform to be of value to those who are either self-employed, aconsultant or the owner of a small business.  JBA advised us that this was no reflection on Mark’s IP northe quality of the content. They said it was an incredible body of work and atrue testament to Mark’s legacy in the sporting and business world.  They were so generous by providing us with all the webrootfiles and the final storyboards (in PowerPoint format)Due to Mark’s Alzheimer’s disease and that he no longerworks, I need to know what I should do. I really believe in this program andwhat Mark has spent years creating – how do I go about marketing this andfinding someone to help put it online or an app. I am 65, retired, not up todate with the full capacity that technology is moving at –  I’m stuck. Are there any suggestions?Thanks for your time and your maanaki.Debbie.

Kia Ora Debbie,

I too have experienced Alzheimer’s in my family and so my heart goes to you and your family at this tough time. Lots of great advice and suggestions have been offered in this thread. I would just reiterate a couple of points – this is a significant project at a time when you will be facing many other challenges. Partnering with someone either in the business world (ideally someone who has experienced Mark’s coaching, tools and techniques) who can support the process of developing the package through the next iteration or someone already in the coaching/mentoring field who could see a way to add this into their suite of offerings.

If you were keen to capture the legacy of Mark’s approach and style and share then another option is turning the content into a book (but this is certainly not a great way to monetise the IP). I am thinking about the book “Legacy: 15 lessons in leadership” by James Kerr as an example. You might want to consider publishing this as an e-book. Getting clarity of what you are hoping to achieve from your/his endeavour (your why) will help decide next steps. Happy to chat if I can be of any assistance
Deb