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Reply To: Hi there,Help please.  I keep hearing that SMEs need to be more digitally capable to enhance productivity and build e-commerce capability to meet the changing needs for communicating and selling to customers online.  Where do you start?  Who can provide independent advice about the best software/apps etc to bring back office efficiency and drive customer focused engagement and sales? 

In addition to the valuable comments above, I’d add – start from your customer and work backwards. Working out what is most likely to enhance your value proposition either by extension or innovation of your current product or service (or fixing known pain points), or what is likely to jump start reach into a new market and drive new customer acquisition and retention will help you prioritise your investment choices and develop your digital offering in a more holistic way in terms of a return on that investment.