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Reply To: We own a small 8 bedroom hotel in Bluff, we have owned the hotel for 16 months and were doing well until Covid 19 lockdown. The tourism season is December to Easter and we have the Oyster Festival in May.  All our future bookings have been cancelled and no new bookings have been made. We have a loan payments due each month that I am not sure how we will repay. How can we increase sales, how do we advertise with limited budget and where do we advertise with so many different options. Not sure how to move forward 

Your instincts are great – well done on that.
I don’t have a simple answer, but here’s a few suggestions that may help:
Build a plan to relaunch, to rebuild revenue. Is there anything you can do to generate sales in Level 3? A different way of using your rooms, your assets? As lockdown eases and some travel resumes, you should assume it’ll be domestic only for months at least – how can you do well in that market? Weekend escapes for couples post-lockdown, e.g.
When you have a rough plan, get in touch with your lender. You need to try and come to an arrangement with them that can keep you going until you can relaunch. No doubt it’s a tough conversation to start and to continue, but realise that, at a personal and business level, everyone is either hurting now or will be soon. Kia Kaha!