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Reply To: We own a small 8 bedroom hotel in Bluff, we have owned the hotel for 16 months and were doing well until Covid 19 lockdown. The tourism season is December to Easter and we have the Oyster Festival in May.  All our future bookings have been cancelled and no new bookings have been made. We have a loan payments due each month that I am not sure how we will repay. How can we increase sales, how do we advertise with limited budget and where do we advertise with so many different options. Not sure how to move forward 

HI, agree with Phil and building on that, do you have a good relationship with your RTO?, Bobbi Brown and the team down there will be planning a campaign I am sure targeting regional people and as restrictions lift those from Dunedin etc. Tourism NZ are planning a large domestic promotion in partnership with the RTOs so stay posted and see how you can get involved.
Once we get to level 2 are you able to offer special deals maybe including dinner of breakfast as weekend getaways as Phil suggested, and promote these on Facebook etc targeted careful at say those in Dunedin, Invercargill etc. You can pay to boost your posts and to target specific regions.
Is there any thing you can say that is truly unique about your hotel? Are you the southern most hotel in New Zealand? In the South Island? Can make make something of this idea..? Get some PR? What can be salvaged from the oyster festival in May.. ? Could you give away a pottle of bluff oysters with each stay, or throw in some oysters and a bottle of wine in each room?

Just a few thoughts.. Stay Strong and be proactive. best wishes