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Reply To: Hi there, wanting advice on marketing and selling roasted coffee beans. Would appreciate any ideas, Cheers.

Hi there,

In terms of marketing, you need to craft a story that is going to make people like, trust and buy from you.
Think about what’s your point of difference?
Think about telling your story with Why you started it, how you do it (show the roasting process etc), the people behind the product, and what’s great about the final product.

Start collecting a iibrary of good photos and short videos for social media as it’s great place to start telling your story and build a community of people who care about the same thing that you do.

Are you selling direct to public or are you looking to supply cafes or retail?