Reply To: Is now a good time time to rebrand? We currently dont have any social media presence or advertise at all (waiting on rebrand) but now with Covid-19 worried that its not the right time. Can you provide please provide any insight on launching a new brand and advertising within current climate and what approach and tone should we take when many business/people are in a bad way. We are a telco in the SME space. Many thanks.

The answer is it depends. Right now I personally would be investing in marketing activity that is strategic. It seems that you don’t/can’t advertise because you were waiting on the rebrand. So you are stuck.

If you believe in the product/service that you have. If you have a point of difference and are needed in the market. And you have the budget to do the rebrand then I think you need to do it.

Lastly if your product can help people, help businesses then you need to be positive and move ahead. Most people expect brands and businesses to keep advertising. It’s what you’re saying and how you’re saying it that is critical