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Reply To: I am a psychosynthesis counsellor in private practice in Tauranga.  I am currently taking new individual adult clients.  I have a LinkedIn profile and a profile on both of my professional associations’ websites (PANZA and NZAC).  My practice began while I was in training in 2016 and continued through graduation at the end of 2018 to today.  I am currently a provisional member of NZAC.I am sure that there is a need out there for wellbeing support at this time and yet I have not had any new enquiries since the beginning of lockdown.  I am aware that a lot of people will be cash-strapped so am open to fee negotiation.  Without starting up a separate Instagram, Facebook or Twitter account, is there a way that I can market my services to those platforms?  Do you have other suggestions for simple, cost-effective (read ‘cheap’ as I do not make a lot of money?!) marketing?

Hi Jeanette, I think you are right – there is a lot of need and that will continue to escalate over the next few months. This is not a sector that I know a lot about but here are some thoughts….

– this seems like a sector that has a lot of referrals from other therapists who are too busy and not taking on new clients, workplaces, employee support services, and doctors. Consider engaging with that network to see if you can set up some referrals. In the first instance just pick up the phone to some one who you perceive has been successful in a similar offering in your local area, ask them how they got started and if they would be able to share some tips and ideas. Most people are usually happy to help

– it might be hard for some people to start therapy without meeting in person…it might be their first time in therapy, and it is hard to develop a relationship without first meeting in person. So be patient. You might put out feelers now that take months to come to fruition

– consider offering the first session free to help get some one get started. It could be a great investment in up front time for you to create an ongoing customer base

Hope that is helpful – best of luck, Vicky