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Reply To: I am a psychosynthesis counsellor in private practice in Tauranga.  I am currently taking new individual adult clients.  I have a LinkedIn profile and a profile on both of my professional associations’ websites (PANZA and NZAC).  My practice began while I was in training in 2016 and continued through graduation at the end of 2018 to today.  I am currently a provisional member of NZAC.I am sure that there is a need out there for wellbeing support at this time and yet I have not had any new enquiries since the beginning of lockdown.  I am aware that a lot of people will be cash-strapped so am open to fee negotiation.  Without starting up a separate Instagram, Facebook or Twitter account, is there a way that I can market my services to those platforms?  Do you have other suggestions for simple, cost-effective (read ‘cheap’ as I do not make a lot of money?!) marketing?

Hi Jeanette,
I’m just going to list running ideas here, I’m sure some of them you have tried, but hopefully something in there that is easy and cheap;
– is there anything stopping you using your facebook, inst and twitter accounts to advertise your work services. I know we like to keep these separate but means-must. If you feel comfortable, perhaps starting talking bits and pieces about some strategies to build the brand every couple of days to engage. But I would also go out with a ‘voice of experience and desire to help’ – talk about your desire to help those in need and request people to forward to friends and families to widen its reach. Link to your website or email too.
– Look over Twitter for common hashtags and use these
– find images on unsplash, use Canva to put together something that looks ok, and even look to video and your own face/voice to video.
– Could you offer a webinar as a first offer to trial and gain trust
– Your best hunting ground is often with your own client base – Do you have a database, can you go out to that database? Even phone them up to check in on them, if this is professionally suitable. I know I had a call from my hairdresser today and it was great. But can you ask for referrals, even discounts might seem a bit non professional, but these are changing times.
– If any of the social posts go well, you can boost them and it doesnt have to be huge dollars, try $50
– Find your local community board and also editor of local rags, and send them some helpful tips they might publish and outline some think-piece, include a bio on yourself or link to linkedin Don’t forget radio, audio sometimes has more time to convey these messages.
– But consider who your target audience are, and hone tone, messages, and the vehicles you use around these personas.
– Could you partner with anyone or thing as a social good service – where they have a database wider than you do? Offer them something in return.