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Reply To: We are a small camping ground and farmstay business on the Queen Charlotte Track, Marlborough. We have no road access and therefore doing anything is quite complex and usually physically quite difficult. We will be the last cab off the rank with getting going I suspect because we have nothing to do with essential services. The competition for domestic tourism will be fierce and there will be big players with lots of knowledge and skills competing for the NZ domestic tourists. We, Graham and I (58 and 61 years old), have grown the camping ground, added farmstay and cabins from a less than $10,000. business to a $65,000 business in 4 years. We are still small, don’t really fit into any association that will represent us clearly but need to fight with the bigger tourism operators for business in this coming season. We need to talk through social media, marketing electronically and how to target specific markets with someone who is able to explain it so that we can understand. We largely direct market. Booking agencies etc don’t work well out here. We cannot fill cancelled bookings if within a month of visit because we are remote and part of a bigger QCT experience. Their refund policies leave us in a hole.

Hello, I’ve taken a look at your website and what a magic part of our country you live in! I can absolutely see the attraction for plenty of Kiwis to make the visit and take advantage of what you offer. Overseas guests will be a longer term challenge but I expect a renewed interest by all Kiwis to see their own backyard and support local before investing in overseas holidays will see your niche sector of the tourism industry bounce back well. The challenge is to get the message out now to secure future bookings.

There will be other contributors with more detailed info but I can recommend you visit Udemy online and take their digital marketing course (its only $10) which has a wealth of information on getting setup for online marketing. It is step by step and goes into detail in all subject matters (email, Instagram, FB etc).

I would also suggest you connect with other service providers on the QC Track and you could work together to drive foot traffic.

All the best
James