Reply To: Hi there. Firstly, thanks for existing! It’s an incredible forum. My business (sole trader) is pretty new. I’ve carved a great niche as a public relations consultant mainly working within the food and wine industry – also a couple of corporate and fashion clients. My business success has relied heavily on the really strong relationships I have with writers, editors and features editors, mainly in the glossy magazine sector. Of course, most of these people have lost their jobs and the magazines have gone. My challenge is finding new places to tell product stories. Wineries want their wine bottle seen. Artisan flaxseed cracker bakers want their crackers in Kia Ora magazine. Well, they did.What I’ve done so far: rejigged my offering to concentrate more on content writing, suggesting thought leadership pieces and blogs to my clients, firmed up some of the relationships I have with food influencers and business editors, connected with the magazines and newspaper insert magazines still producing their titles, convinced one big client to begin their own content channel which I’ll help populate and push to social to tell their stories digitally. Aside from the PR hustle, my best skill is writing. I’m an award winning writer, and a very skilled interviewer. I’ve briefly toyed with the idea of starting a content platform to fill the gap magazines have left behind. I know plenty of out of work writers who could help. However I guess I’m a bit scared at the enormity of that challenge and wondering if I have the mental energy to begin again, when finances are so scarce at our house (my husband has lost 100% of his income and unlikely to recover it). Looking for any guidance, thought, inspiration from you very clever folk.


This is a time to think about your T- shaped career or portfolio career as a freelancer or sole trader. If you shift your focus away from job security to income security you’ll start to realise that your skill set(s) can be used in other ways. E.g. there is a huge amount of contracting work in PR, marketing and comms. Comms have become a very big part of our lives these days and this is hopefully a temporary situation for many orgs before trading starts again. So think laterally and look at advice via industry orgs such as IABC and MA