Check out Manaaki’s new ‘One Thousand Free Websites” initiative and register for your free online store today. It sounds like it would tick a lot of boxes for you.
SEO can be as easy or as difficult as you want. Most of the easy wins are about tailoring your website’s titles and descriptions, headings, and content to include the search terms that you want to target. If you’re in a very competitive market, it is worthwhile to target more unusual search terms that your bigger competitors might not worry about. Google Ads is a great way to gather crucial data on what your visitors are actually searching for. We use MOZ.com to guide our SEO. I recommend you start using it and it will give you recommendations on where your site needs to improve.