Reply To: Hi, we have a small business that is unable to open at Level 3 and one of the things that we have been looking to do is improve our website to expand our sales opportunities but finding it extremely hard to know where to start. We have a current website that is hosted by a 3rd party for a monthly fee – this is mainly to increase our search engine optimisation. This results in us having limited ability to update or improve our website without additional cost – we can update photos, but not create additional pages/update wording etc outside of our 30 minutes free a month. We have no e-commerce functionality.Can you provide some assistance on the below: – If we change our web host and move to one where we have complete control, is it difficult and time consuming to ensure we have good search engine optimisation? – How much time and effort would be required to ensure a good SEO? – If it is something we can do ourselves, are their suggestions for a good (and free/cheap) option for web hosting that we can create and update ourselves that also has e-commerce options? – Anything we need to be mindful of when selecting a new web host?Thanks GB



Check out Manaaki’s new ‘One Thousand Free Websites” initiative and register for your free online store today. It sounds like it would tick a lot of boxes for you.

SEO can be as easy or as difficult as you want. Most of the easy wins are about tailoring your website’s titles and descriptions, headings, and content to include the search terms that you want to target. If you’re in a very competitive market, it is worthwhile to target more unusual search terms that your bigger competitors might not worry about. Google Ads is a great way to gather crucial data on what your visitors are actually searching for. We use MOZ.com to guide our SEO. I recommend you start using it and it will give you recommendations on where your site needs to improve.

Good luck.