Hi Sarah – if you have good relationships with your existing customers, then maintain them keep in touch with them to understand what plans they have in place so that when it starts to pick up they know that you are ready to resume service. Especially if you are able to share local insights to Australian customers – this will be valuable to them.
Until we have more information on Level 2 and what travel will be allowed it is very hard to crystal ball gaze on where future customers may come from – yes NZ and over time Australia.
Maintain existing relationships, get the basics right to make your services visible through a good website/social media presence and listings on the various tourism sites. You may want to hold off spending marketing money on the tourism market promoting your services until you have some more certainty.
If you don’t have a website – then definitely take a look at the Manaaki/Swiftly partnership that was announced yesterday.
Maybe the bigger question here is: What else could your business do in the meantime to generate cashflow until tourism is able to kick back into gear. Maybe look to your local networks to build an understanding of what is on the horizon and where other types of businesses may need your help with the assets your business has to offer. What capacity do you have, what is likely to come from tourism and where are there other opportunities in the meantime?