Reply To: Hi, we have a small business that is unable to open at Level 3 and one of the things that we have been looking to do is improve our website to expand our sales opportunities but finding it extremely hard to know where to start. We have a current website that is hosted by a 3rd party for a monthly fee – this is mainly to increase our search engine optimisation. This results in us having limited ability to update or improve our website without additional cost – we can update photos, but not create additional pages/update wording etc outside of our 30 minutes free a month. We have no e-commerce functionality.Can you provide some assistance on the below: – If we change our web host and move to one where we have complete control, is it difficult and time consuming to ensure we have good search engine optimisation? – How much time and effort would be required to ensure a good SEO? – If it is something we can do ourselves, are their suggestions for a good (and free/cheap) option for web hosting that we can create and update ourselves that also has e-commerce options? – Anything we need to be mindful of when selecting a new web host?Thanks GB


Hi Matt,
I don’t understand why having a third party host your website would hinder your ability to post content, you should have access to a CMS. I wrote a book explaining how to implement SEO in laymens terms (published by Penguin Random House). It is specifically aimed as small businesses in NZ.
You can buy a copy online (https://www.fishpond.co.nz/Books/How-to-Get-to-Top-of-Google-Search-Richard-Conway/9780143773535) or if you can get down to Northcote once the lockdown is over I can give you a copy.