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Reply To: Me and my friends have a business called the Mahi Dogs. We are live streamers, content dreaters, a clothing company, barber and ta moko shop and also music designers. What my question is, How do I explain all of these under one business without sounding like we are in over our heads. We love each part of these industries and it makes us unique, the environment is fun and authentic that feeds of each other but when I try to explain what we are it just sounds a bit cluttered if that makes sense.Also we are trying to get funding to Kickstart our business. What would be the best route to do so as we are not just digital and technology, nor just retain and design we are a few of these. Theres not another business that has or is all of these industries in oneMy name is Renata by the way and thank you for the help.

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Hi Renata,

Ultimately I think you want to define what you want your overarching Brand Experience to be. That starts with a purpose for your collective, and the promise that you want to make to your customers, on which you need to deliver across all the different sub-brands that you have, and all the touchpoints within those brands.

At the high level, from there I’d define your overarching positioning and strategy – what is it that you want to achieve together as a collective in the next 2-5 years, and how will you get there? What makes you different from others in the market? This is what will tie all of these organizations together.

One thing I also think is important to understand > do you all target the same customer? If the target customer base is wildly different you may want to think about how you go to market, as your messaging may get confusing.

I hope this helps~

Kirsty