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Reply To: Hi, I was about to launch a new online business selling computers and peripherals (specifically for gaming) before Covid but have since held off as I am no longer confident in the market. I’m trying to decide if now is still to early to launch or with enough capital, is now a perfect time? 

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Hi,

The key thing here is going to be your confidence in your market validation (and this applies regardless of timing), why will customers either really need (or think that they really need) this? Then why do they have (almost) no alternative (competitors and also remember to include doing nothing).
If you are confident of the above, then there isn’t a reason why you shouldn’t launch, however, as capital providers (including banks etc) are likely to be risk averse, the more you can finance this business with sales the better. It will reinforce your market validation and if you are correct then you can scale up later.

W