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Reply To: Hi, I was about to launch a new online business selling computers and peripherals (specifically for gaming) before Covid but have since held off as I am no longer confident in the market. I’m trying to decide if now is still to early to launch or with enough capital, is now a perfect time? 

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Never to early if you have customers lined up who want to buy your products – so before you launch, de-risk by engaging with your target market, understand them, how they buy now, and whether you can satisfy their demand. Engage, build up order demand and then you can be in a derisked situation. Good luck. A