The way the FB ad system works is that you have to choose your marketing objective first and FB tries to achieve it – so the fact that you reached heaps of people and not many clicks means you probably chose reach or awareness as the objective instead of web clicks.
So to drive traffic create posts with a link and choose “I want to drive Traffic to my website” when it ask what your objective is.
In order to drive online sales with Facebook advertising, the best thing you can do is add the Facebook pixel yo your website. When the pixel is on you can choose ‘conversions” – which ois even bette than just clicks because Facebook starts looking for people who are likely to buy.
And also integrate your Woo-commerce catalogue with your Facebook Instagram so you can tag your products in your content.
Here are some links to the help section of how to do the above – give it a go!It’s not as hard as it seems – its just copying and pasting a number from your Facebook account into your Woocommerce.
Facebook has some great free online training on ads (and the free stuff) here too: https://www.facebook.com/business/learn
From an organic standpoint make sure you’re participating in the New Zealand Made Products group and your local Waiheke one too.