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Reply To: I own and manage an independent gift and homewares retail store on Waiheke Island – islanddesign.co.nz – It was an existing business that I took over in 2017 and have since evolved to completely refresh the brand.  I had already added an ecommerce offer to our bricks and mortar store prior to COVID as part of a strategy to grow local trade and reduce the reliance on tourism – something that is more important than ever now!I’ve focused effort during the lockdown on updating and promoting our website through our social channels, as well as increasing the frequency of posts and varying the content (Facebook – @islandwaiheke / Insta – @islanddesignwaiheke).  However, I’m still struggling with conversion to sales. Facebook insights showed our recent ad reached more than 27,000 people, but got only 16 link clicks.  Despite using location, demographic and behaviour targeting, no one we know or canvassed could say that they saw the ad. How can I make our marketing more effective without increasing the investment? Is spend on Facebook worth the investment, or is there more I can do to improve organic reach? I’m doing everything myself at the moment and learning as I go with our social channels, but it can be somewhat overwhelming.  Without any income and the prospect of no tourism to Waiheke for the foreseeable future, I don’t have the money to spend on outsourcing this aspect of the business so any advice is greatly appreciated.  Thank you!

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Oh yes! As Andrew says above next Friday at 10am there is a free training on all things facebook and Insta in this group.
https://www.facebook.com/groups/boost.newzealand/

If you can’t join at 10am, then the trainings are available to watch later. There have been 3 sessions already:
1. Managing your business
2. Getting creative with your mobile
3. Facebook page insights
4. This Friday there is another Instagram one
5. Next Friday – Ads 1 – basic foundations
6. Friday 22nd – Ads 2.

So join the group!