Reply To: Hi, Thanks so much for this much needed help.We are in the food business and have a wonderful new product that we want to launch. We do not have much experience in marketing and would love to have some advice in the most cost effective and effective way to get our product out there.Thanks a million.Carey


Hi Carey. As Vicky has mentioned, it would be good if you could be more specific.
If it is a supermarket product, then new launches will be challenging for some time as supermarkets are understandably focussed on trying to ensure they meet existing demand.

The good news though, is that irrespective of the product and distribution channels, the ability to get it noticed by your potential market has never been easier.
Social media is a great leveller and the more compelling your product and its message, the more traction you’ll get.