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Reply To: Hi, I was about to launch a new online business selling computers and peripherals (specifically for gaming) before Covid but have since held off as I am no longer confident in the market. I’m trying to decide if now is still to early to launch or with enough capital, is now a perfect time? 

Hi Noah, your timing is great! Demand for PC components, notably high-end gaming ones, is booming. The leading gaming component e-tailer in the US, Newegg, is posting record revenues, led by folks around the world who are confined to home. It’s true in NZ we may be out sooner, but social distancing will remain around for a while.

Key thing to address alongside the market validation the guys outline earlier, is that gamers purely buy on price, so I’d work on wether you can be competitive price-wise as well.