Hi there, I absolutely agree with Claire and Nick, get that pixel on your website as fast as you can, noting that the sooner you get it going, the more data you’ll have to draw on when you need it. I also note that your Instagram is really on brand and showcases your product well, but when I click through on my mobile to shop, some of the pieces are a little hard to find. Check that your product tags are updated and make the home page really clean with a nice big ‘Shop Now’ button. On my mobile phone your Covid message is taking up all of the real estate. It should be really obvious where I need to click in order to purchase something. When I hover over a product title can it highlight so I know to click it? You’ve got a great business there, and with the support I am seeing above I am sure things will improve in no time.