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Reply To: Hi there,We are a small bespoke manufacturing business in the Bay or Islands that make quality wooden children’s furniture primarily for the Early Childhood sector but also primary schools and private homes.Our products have always been in the higher price bracket due to them being made well, with care with good quality materials.  Thankfully our products are known and loved but those that have purchased them but we have found gaining new business slow, especially tapping into the new build market for ECE centres to do full fit outs.We are in really competitive market and have found business a struggle even before Covid-19.  Now we are more concerned that the education sector, especially the many privately owned businesses, will be very stretched financially and that choosing NZ made quality products will be a hard choice over other needs in the business.  We would be very grateful to hear any advice, business strategies to keep up interest, promoting sales and generally how keep our business afloat in these tough times.Many thanks,SianHebe Natural Children’s Furniture(09) 4025020   info@hebe.kiwi.nz    hebe.kiwi.nz

Sian, wow, your furniture is amazing.

On looking at your website, it is clear you have a very high quality product, with corresponding price tag. Have you ever spoken to your “lost” customers to understand why they didn’t purchase? Is there a way to adjust the price point to meet the market, particularly given the current environment.

Wondering if there is an opportunity for the furniture for families with children, particularly those with high disposable income. Both Facebook and Google allow quite a lot of targeting in their ads. On Facebook, you can get down to families with young children in demographic areas. This mind find favour, particularly as we spend more time at home! There are a number of targeted publications at families, and also home shows that target families (at least pre-covid).

Have you considered adding an online ordering facility on your website, so that individuals can directly order? Also, wondering if you do target more of the consumer, whether your URL and domain name can include natural children’s furniture. This will really help with SEO and targeting so that people who search and don’t know of you may be able to find your website.

There is a great Facebook page for NZ products, https://www.facebook.com/groups/519618962054849. Has nearly 400,000 people on the page. A great free way to increase reach.

Hopefully, a few useful ideas. If my children were younger, I would definitely be interested!