Sian, wow, your furniture is amazing.
On looking at your website, it is clear you have a very high quality product, with corresponding price tag. Have you ever spoken to your “lost” customers to understand why they didn’t purchase? Is there a way to adjust the price point to meet the market, particularly given the current environment.
Wondering if there is an opportunity for the furniture for families with children, particularly those with high disposable income. Both Facebook and Google allow quite a lot of targeting in their ads. On Facebook, you can get down to families with young children in demographic areas. This mind find favour, particularly as we spend more time at home! There are a number of targeted publications at families, and also home shows that target families (at least pre-covid).
Have you considered adding an online ordering facility on your website, so that individuals can directly order? Also, wondering if you do target more of the consumer, whether your URL and domain name can include natural children’s furniture. This will really help with SEO and targeting so that people who search and don’t know of you may be able to find your website.
There is a great Facebook page for NZ products, https://www.facebook.com/groups/519618962054849. Has nearly 400,000 people on the page. A great free way to increase reach.
Hopefully, a few useful ideas. If my children were younger, I would definitely be interested!