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Reply To: Hi all,I am the co-owner of a start-up developed to save SME’s time and money on their day to day transactions. Basically SME’s are able to aggregate and reverse auction their major day to day business purchases to other SME’s and corporates.We have bootstrapped development and beta tested below the radar in the Ag sector with good results.Our challenge now is getting out quickly to help as many SME’s as possible in a variety of industries however we now have to rethink our go to market strategy and probably need some help. Any suggestions would be good.  Colin  

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Thanks for your thoughts Guys
We have tried dealing with associations however there are usually ‘tie ups’ such as sponsorship etc with the large industry suppliers, who see us as a threat to their margins if we get any oxygen.
I agree with keeping it focused and using word of mouth and social media is probably the best solution, unfortunately that wont help as many SME’s as possible through this difficult time.