Sian, try Kiwi Parenting magazine. Also have a look at Parenting Place, which is an amazing non-for-profit. You could also consider distributing through some of the dedicated children’s retail outlets. In Auckland, there is Kidzspace and Kizhouse, for example. Your target market of individual parents at that price range might not be as price sensitive. A very niche market, but might help in the current environment. Feel free to reach out on LinkedIn if you want to further connect.