Reply To: Hi there,We are a small bespoke manufacturing business in the Bay or Islands that make quality wooden children’s furniture primarily for the Early Childhood sector but also primary schools and private homes.Our products have always been in the higher price bracket due to them being made well, with care with good quality materials.  Thankfully our products are known and loved but those that have purchased them but we have found gaining new business slow, especially tapping into the new build market for ECE centres to do full fit outs.We are in really competitive market and have found business a struggle even before Covid-19.  Now we are more concerned that the education sector, especially the many privately owned businesses, will be very stretched financially and that choosing NZ made quality products will be a hard choice over other needs in the business.  We would be very grateful to hear any advice, business strategies to keep up interest, promoting sales and generally how keep our business afloat in these tough times.Many thanks,SianHebe Natural Children’s Furniture(09) 4025020   info@hebe.kiwi.nz    hebe.kiwi.nz


Sian, try Kiwi Parenting magazine. Also have a look at Parenting Place, which is an amazing non-for-profit. You could also consider distributing through some of the dedicated children’s retail outlets. In Auckland, there is Kidzspace and Kizhouse, for example. Your target market of individual parents at that price range might not be as price sensitive. A very niche market, but might help in the current environment. Feel free to reach out on LinkedIn if you want to further connect.